Power Hour: Creating Content for Video Marketing

TOPIC:  Creating Content for Video Marketing

There's no doubt about it: videos are a critical component to marketing strategy. Do you feel like you should be utilizing videos, but have no idea where to begin? Karen Fournier of Starstream Productions, LLC, will share ideas for creating content through video examples and case studies of some of the businesses, nonprofits, and entrepreneurs with whom she has worked for the past 12 years.

Topics will include where to film (on-site versus in-studio), choosing a style (scripted versus interview-style videos), the use of visuals, how to reinforce your branding in your videos, and the pros and cons of DIY versus professional video production.

Karen will share ideas for you to consider in creating the following:

• n  event promotions and highlight reels
• n  educational videos
• n  video series for content drips on social media and in emails
• n  educational video modules to sell
• n  series openers and closers
• n  product-demo videos
• n  how-to videos
• n  “behind-the-scenes” videos
• n  animated infographics
• n  testimonials
• n  case studies
• n  “my why” videos
• n  “sizzle reels”
• n  Kickstarters
• n  book promotions
• n  general promotional videos
• n  And more!

You are guaranteed to leave with new ideas and a fresh mindset about video marketing!

Karen Fournier, founder and CEO of Starstream Productions, LLC, has served Northern Colorado as a video producer since 2007, creating high-impact promotional and educational videos for a variety of businesses and nonprofits.  She films on-site and in her studio, writes scripts, and edits for maximum impact.  She has won six national awards for her productions, including four Telly Awards and two Davey Awards.